The Best Australian Made Clothes Brands
Did you know that the Australian fashion industry generates an astounding $21 billion annually (link opens in new tab/window)? Despite this, local makers face growing competition from global fashion giants, many of whom rely on mass production and offshore labour. That’s why Australian made clothing deserves a closer look — not just for its quality and craftsmanship, but for the local communities it supports.
At Stride Store, we believe that understanding the stories behind your clothes can change the way you shop. Whether it’s a small label working with Ethical Clothing Australia-certified factories or a designer using deadstock fabric from Melbourne, Australian made fashion offers something deeply personal and worth discovering.
Is Australian Made Fashion More Expensive?
There’s a common perception that clothing made in Australia is always more expensive — but that’s not necessarily true. While local production can come at a higher cost than mass-produced imports, that cost often reflects fair wages, quality materials and more sustainable practices. In fact, a study conducted by the Australian Fashion Council (link opens in new tab/window) found that only a small percentage of Australian made clothing is priced significantly higher than imported alternatives.
Beyond price tags, local fashion often delivers better value over time. Many Australian brands design with longevity in mind, using durable materials and timeless silhouettes that outlast fast fashion trends. When you invest in thoughtfully made pieces, you’re supporting a slower, more transparent fashion system — and often saving money in the long run.
Best Australian Made Fashion Brands
Lazy Girl Lingerie
Lazy Girl Lingerie is a Brisbane-based label redefining what it means to feel comfortable, confident and conscious in your underwear. Designed and handmade in Australia, each piece combines delicate detailing with thoughtful sustainability. The brand’s founder, Cassandra, creates limited-run collections that prioritise softness, fit and individuality, often using organic cotton, bamboo blends and OEKO-TEX certified fabrics.
What sets Lazy Girl Lingerie apart is its commitment to slow, made-to-order production. This approach reduces waste, supports local makers, and encourages a more mindful relationship with fashion. Whether you’re drawn to their romantic silhouettes or their ethical foundation, Lazy Girl Lingerie is a homegrown brand worth exploring. Visit Lazy Girl Lingerie to discover their full collection.
High Tees
High Tees is a Melbourne-based brand that turns iconic Australians into wearable art. Founded by Jess, a business consultant turned creative, the label was born from a desire to reconnect with drawing and design in a meaningful, sustainable way. What started as a simple t-shirt concept evolved into a celebration of culture, identity and purpose — all printed on organic cotton.
Each tee showcases a hand-drawn portrait of a legendary Australian, from Steve Irwin to Olivia Newton-John, honouring their stories and social impact. The brand’s commitment to sustainability goes beyond materials — their supply chain is transparent, their sizing is inclusive from XS to 4XL, and their designs are printed locally in small batches to reduce waste.
Wearing High Tees is more than a fashion choice — it’s a statement. It’s a way to celebrate Australia’s creative spirit while supporting a label that values quality, originality and ethical production. Visit High Tees to explore the full range.
Devina Louise
Devina Louise is an Australian label inspired by heritage, nature and the enduring value of thoughtful design. Founded by Devina and named in honour of her great-grandmother, the brand blends generational craft with a strong commitment to environmental responsibility. Each piece is created using eco-conscious materials and slow fashion principles, with a focus on timeless style and long-lasting quality.
Made locally in Australia, Devina Louise reflects a belief that fashion should do more than look good — it should also give back. Through a partnership with One Tree Planted (link opens in new tab/window), every purchase supports reforestation efforts around the world. Whether it’s a bold print or an elegant silhouette, the brand invites wearers to connect more deeply with their clothing, their values, and the people behind each piece. Visit Devina Louise to explore their story.
Genkstasy
Genkstasy is a multi-gendered fashion label designing vibrant, inclusive clothing for all bodies across the gender spectrum. Based in rural New South Wales, the brand creates everything in-house using solar power and rainwater, combining ethical values with imaginative design. With a commitment to sustainability, Genkstasy works exclusively with trusted Australian fabric suppliers and repurposes off-cuts to minimise waste, even composting unusable materials on site.
Beyond environmental care, Genkstasy champions self-expression and body-affirming fashion. Their made-to-order and custom-fit pieces are created with joy and individuality at the core, offering wearers a chance to feel truly seen. Every garment reflects the brand’s deep connection to community, creativity and circular design. Visit Genkstasy to discover more.
Tluxe
Tluxe is a Sydney-based womenswear label producing elevated essentials with a strong commitment to local manufacturing and sustainable design. Founded by designer Rebecca Powell in 2006, the brand creates relaxed, versatile pieces using 100% organic fabrics in Ethical Clothing Australia (link opens in new tab/window)-certified factories. With a focus on small production runs and conscious material choices, Tluxe is designed to fit seamlessly into everyday life while treading lightly on the planet.
Every detail — from the use of off-cuts for trims to biodegradable packaging — reflects a belief in mindful fashion that supports people and the environment. Their collections are built for layering and longevity, offering timeless silhouettes that move effortlessly across seasons. Tluxe combines simplicity, comfort and ethics in a way that feels both modern and lasting. Visit Tluxe to explore their philosophy in action.
Vous
Vous is an Australian fashion label renowned for blending timeless elegance with contemporary design. Founded with a passion for unique, sophisticated fashion, Vous stands out for its meticulous attention to detail and dedication to quality. Each piece is thoughtfully designed to be versatile and enduring, ensuring that every item is not just worn but cherished.
Committed to sustainability, Vous emphasizes ethical production practices, utilizing eco-friendly materials to craft its distinctive garments. This dedication extends beyond just fashion, as Vous aims to inspire and empower a community through style that respects both people and the planet. Explore Vous’s exceptional collection at Stride Store, where each garment tells a story of beauty, innovation, and ethical responsibility. (link opens in new tab/window)
Wrapping Up
Australia is home to a growing number of fashion labels that prove style, sustainability and local manufacturing can go hand in hand. Whether it’s organic cotton sleepwear, made-to-order lingerie or size-inclusive everyday wear, each of the brands featured here is helping shape a more ethical and thoughtful fashion industry — one garment at a time.
At Stride Store, we’re proud to spotlight brands that prioritise people, planet and purpose. By learning more about who makes your clothes and how they’re made, you can choose fashion that aligns with your values — and support the communities behind them. Which of these Australian made clothing labels will you explore next?