Fashion Revolution Week In Australia
Fashion Revolution Week occurs every year on the anniversary of the tragic Rana Plaza factory collapse in 2013 that killed over 1,000 innocent workers. Run by Fashion Revolution, the purpose of this weekly campaign is to spur greater greater transparency between fashion brands and their consumers.
It's the world's largest fashion activism movement with seven days of action. For 2022, this week falls from the 18th-24th of April. Are you ready for Fashion Revolution Week 2022?
It's time to reimagine an equitable fashion industry that is kind to people, animals and our environment. This period is where consumers demand to know how their clothes are made and what they are made with. The overriding goal is to make fashion safer, cleaner and fairer for everyone involved.
It's up to consumers to change the fashion industry for the better as a vast majority of fashion brands can't be trusted to act consciously. We must keep them accountable to create a fashion revolution in Australia!
The week centres around consumers asking brands one burning question:
- who made my clothes?
What We'll Cover
Inspirational Video: Why Fashion Revolution Week is a global movement
Why It's Important: Consumers hold the power and we must keep brands accountable
Get Involved: Find out how you can join the revolution in 2022
Where To Shop Ethically: Discover Australian brands that share your values
Join Fashion Revolution Week 2022
Why Fashion Revolution Week Is Important
Fashion Revolution Week is an amazing period where millions of consumers ask brands on social #whomademyclothes. In recent years, this has also expanded to similar questions like 'what's in my clothes?' and 'who made my fabric?'. More and more consumers are concerned with all parts of the fashion supply chain.
If just one person asks a question, then big brands will likely ignore it; but if we can mobilise thousands of people to ask one brand who made their clothes, the greater the chance they will change their ways - or risk losing their customers.
As consumers, if we don’t know who is making our clothes, then we can’t hold our favourite brands accountable. Fashion supply chains are often deliberately 'murky' and very complex, so some brands may not actually know who is making the clothes our growing the fabrics. Ignorance is no longer bliss.
Australia may have stringent workplace laws, but just because the clothing is Australian made, does not automatically guarantee that the clothing is ethically made. It's just as important to keep Australian made fashion accountable too.
Fashion Revolution is the best organisation at empowering their community. They understand that lots of people want to help, but in many different ways. Check out some of the links below for how you can join the fashion revolution in Australia:
• 2022 Guide
• Social Media Assets
• Games Pack
Posting about Fashion Revolution Week on social media is an easy way to play your part. The more awareness, the more chance we have in cleaning up the Australian fashion industry.
Want To Shop Ethical & Sustainable Brands?
Now that you know about Fashion Revolution Week, it's time that you found out where you can can discover the latest slow fashion from Australian brands
Stride is Australia's leading sustainable fashion retailer with over 100 local labels. Discover options for women, men, non-binary and kids today. Shop your values today!